526 W. 26th Street, 5th Floor, RM 503, New York, NY, 10001. email@rodneydurso.com +1 917 923-7884
The narrative of my current work has evolved into a series I call Disfashionate, a word I coined, and the hashtag (#disfashionate) I created for social media. The art is a comment on the way the fashion industry manipulates photographs of women to completely unrealistic and unattainable levels of beauty - thus establishing a kind of de facto, yet completely artificial standard that is impossible for any actual person to achieve.
In the series, I manipulate and deconstruct the images even further, and push them to the point of being ridiculous and even grotesque. The idea being; "what is too far?" and "how far will the fashion and advertising industry go to sell products?" I believe there is no limit to how much the industry will alter an image in service of selling products. I would like the works in Disfashionate to provoke thoughtful conversation around this topic, and perhaps inspire progress towards more realistic depictions of the female form.
The narrative of my current work has evolved into a series I call Disfashionate, a word I coined, and the hashtag (#disfashionate) I created for social media. The art is a comment on the way the fashion industry manipulates photographs of women to completely unrealistic and unattainable levels of beauty - thus establishing a kind of de facto, yet completely artificial standard that is impossible for any actual person to achieve.
In the series, I manipulate and deconstruct the images even further, and push them to the point of being ridiculous and even grotesque. The idea being; "what is too far?" and "how far will the fashion and advertising industry go to sell products?" I believe there is no limit to how much the industry will alter an image in service of selling products. I would like the works in Disfashionate to provoke thoughtful conversation around this topic, and perhaps inspire progress towards more realistic depictions of the female form.